In de Elleboog is a new exhibition space in the former Elleboogkerk (church) in Amersfoort. Mayra & Sam created the visual identity and campaign of this new cultural institution. In the coming years, various museums in Amersfoort will display large and impressive installations in the Elleboogkerk created by contemporary artists from all over the world. The aim is to surprise visitors time and again with an immersive experience.

The monumental and modern typography is inspired by the architecture of the church. An overall image of the installation always forms the basis of the poster. The colorful and dynamic spheres, mysteriously placed as a second layer, form a functional and recognizable identity.